First Name *

Last Name *

Email *

Nutrition

Nutrition is your strategy for strength, energy, and longevity.
At 40+, it’s not about dieting—it’s about fuelling your body to perform now and stay sharp for decades. Eat for the man you want to be at 80, not the one you were at 20.

How would you describe your current eating habits? *

I wing it daily – no real plan

I eat clean-ish during the week, weekends are chaos

I track my food most of the time and focus on protein

I follow a structured plan that supports my goals

pick one

Which of these best describes your meal consistency? *

Skipping meals, binge later

Random timings, whatever’s convenient

I try to eat 3-4 balanced meals most days

I eat with purpose and precision every day

pick one

How confident are you in your understanding of calories, macros, and portion control? *

What’s a macro?

I’ve heard of them but don’t track

I track loosely and aim for balance

I know my numbers and hit them consistently

pick one

Training

Training in your 40s isn’t about ego, it’s about capability.
You’re not just lifting for looks, you’re building strength, resilience, and power that lasts. Train to move better, live longer, and stay dangerous.

How often do you currently train? *

I don’t – life’s been busy

1–2 times a week, but not consistently

3–4 times a week, mostly weight training

I follow a structured strength and conditioning plan

pick one

What does your training currently focus on? *

Mostly cardio or classes

Some strength, but inconsistent

Strength, with some mobility or flexibility

Strength, endurance, and recovery in equal parts

pick one

How do you feel during and after training? *

Sore, tired, and sometimes injured

Like I’m just going through the motions

Energised but not always progressing

Stronger, sharper, and more capable over time

pick one

Mindset

Mindset is the engine behind everything.
In your 40s, discipline beats motivation. The right mindset keeps you consistent, focused, and adaptable, no matter what life throws at you.

When it comes to your health and fitness, how do you handle setbacks? *

I fall off and struggle to get back

I try again when things calm down

I course-correct and get back on track

I plan for setbacks and stay consistent regardless

pick one

Do you currently have any clear goals for your health, fitness, or life? *

Not really, I’m just trying to survive

Vague ideas, nothing written down

A few short-term goals

Crystal clear long-term goals and a plan to match

pick one

How often do you reflect, journal, or do any kind of mindset work? *

Never – sounds a bit woo-woo

Occasionally, when I’m overwhelmed

Weekly check-ins or journaling

Daily practices to stay focused and intentional

pick one

Longevity

Longevity is about living well, not just living long.
At 40+, it’s about mobility, recovery, and habits that keep you active, pain-free, and performing for decades—not just years.

How well do you sleep, recover, and manage stress? *

I’m wired and tired – always running on empty

I sleep OK but stress hits me hard

I prioritise sleep and try to manage stress

I optimise sleep, stress, and recovery routines daily

pick one

How mobile and pain-free do you feel in daily life? *

I wake up stiff and ache most days

Some niggles, but I get by

Pretty mobile, working on flexibility

I move well, feel strong, and stay pain-free

pick one

How long do you plan to stay active, fit, and high-performing? *

I haven’t thought about it

I’d like to, but not sure how

I want to stay fit into my 60s

I plan to outlive and outperform men half my age

pick one

How committed are you to investing in your body, mindset, and lifestyle over the next 6–12 months? *

I want results but not sure I can commit right now

I’m interested if it’s affordable

I’m ready to invest in myself if it gets results

I’m all in – I want expert support and serious change

pick one

If you found a proven, expert-led programme that helps men over 40 get strong, lean, and focused for life – would you be open to hearing more? *

Not right now

Maybe, if I had more time

Yes – tell me more

Absolutely – I’ve been waiting for this

pick one

Instagram Handle (i.e @jayalderton)

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